While many companies have canned their Christmas parties, Barrick Gold
invited journalists to its media-only Christmas party via online video.
The video � a parody of a political attack ad � starts off by
complaining that most Christmas parties �are all hype and no hoopla�,
with �lukewarm h'ordeurves, two drink tickets, double dippers. Some
parties are just not up to the job.� The video then says the Barrick
Gold media party is the exception.
Towards the end of the video, Vince Borg, SVP of corporate
communications, says, �I am Vince Borg and I approve of this
invitation.�
Borg said the party has traditionally had a great response rate. Of the
70 to 100 journalists Barrick Gold invites to its media party each
year, typically 60 to 80 people attend.
�Back when we started [about 15 years ago], there were a number of
parties around town and now they are few and far between,� says Borg.
�We feel it is still a good chance to connect with people.� |